The News and Research Committee recommends to the Association Board of Directors requirements to accommodate the communications needs of the Association. It also educates and informs the public of the programs and projects of the Association, helps the public understand appraisers and the role of appraisers in the real estate transaction and instills confidence and respect of the appraisal profession by using whatever media are most effective and appropriate. It educates and informs members about the Association's activities, accomplishments and opportunities and helps members improve themselves as appraisers.